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The Practice

A boutique,
by design.

Reiwa Consultancy & Management Solutions LLP is not a scaled firm. No junior staff. No delivery centres. A team of senior practitioners, a set of practice areas understood deeply, and one rule: every engagement is led personally by a named team member.

01

Senior counsel, not senior supervision. The person who scopes the engagement leads it. No handoffs.

02

This corridor takes a lifetime to learn. Our team averages over twenty-five years here. It is the only thing we do.

03

We are selective. We decline engagements where we cannot add disproportionate value. This is a feature.
The name

Reiwa — beautiful harmony

Reiwa is the name of Japan's current imperial era, which began on 1 May 2019. The characters are drawn from the Man'yōshū — the oldest existing collection of Japanese poetry — and are most often rendered as "beautiful harmony."

Harmony, not sameness. The work of composing two business cultures into productive partnership is not the work of making them identical. It is the work of finding the interval at which they can play together. We chose the name with care.

The Founder

Anil Gupta founded Reiwa after more than four decades at the interface of Japanese and Indian business. He holds a B.Tech from IIT Delhi, completed intensive Japanese-language study at International Christian University in Tokyo, and undertook postgraduate research in computer science at the University of Tsukuba. He is fluent in English and Japanese.

Across thirty-plus years in senior management, Anil served as Vice President of Strategic Alliance, Japan, at HCL Technologies — where he established the NEC–HCL joint venture and drove its growth as CEO. He went on to serve as Chairman and Managing Director of NEC Technologies India.

His background is unusual: alongside his corporate career, he has been a research scholar in computer science, a part-time English and yoga teacher in Japan, and a long-time student of Japanese culture. This breadth is the substrate of his counsel.

How we work
  1. 01

    Named practitioner, every engagement.

  2. 02

    A small team, composed per engagement — typically two or three practitioners drawn around the problem.

  3. 03

    We write plainly. A Reiwa memo is legible at 6:30am before a board meeting.

  4. 04

    We are comfortable saying no. We decline engagements where scale firms are better suited.
The work we do is not consulting. It is translation — between two business cultures that have every reason to work together and, too often, don't quite manage it. Reiwa exists to shorten that distance.
Anil Gupta